The South Sydney Rabbitohs are one of Australian sport’s most well-known and watched brands with a rich, proud history that spans over 110 years. Established in 1908 as a foundation Australian Rugby League club, the Rabbitohs have gone on to win a record high 21 NRL Premierships & are widely regarded as the ‘Pride of the League’.


The Club’s private ownership model of Russell Crowe & James Packer, means we must work smarter & harder for our commercial partners & sponsors, as there is no reliance on gaming revenue. Commercially, the Club offers a range of assets & programs that provide access to both Consumer and Business-to-Business markets:

Player Sponsorship

Club 17 Player Sponsorship includes:

  • Company logo inclusion and announcement for the Tuesday Wayne Bennett team line-up

  • Company logo inclusion and announcement in team line-up on the big screen for Rabbitohs home games

  • Company logo inclusion and announcement on the big screen when your sponsored player of the week scores a point at every Rabbitohs home games

  • Social Media posts on Rabbitohs platforms, including Twitter and Facebook throughout the season

  • Invitations to the Season Launch function, Red & Green Ball & Business Connect Function

  • 1 x 2021 Signed NRL Jersey

  • 1 x un-catered outdoor corporate box (8 seats)

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  • Player Apparel Branding (NRL, Women’s, Canterbury Cup and Pathways)

  • Feature Apparel Branding Opportunities

  • Digital (web advertising, video content integration, e-Newsletter, eDM)

  • Match Day Partnership (concourse activation, ground activation)

  • Signage (LED, In-Stadium)

  • Family Day & Open Training Sessions

  • Player Ambassadors & Money Can’t Buy Experiences

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  • Access into the Club’s extensive corporate network & Coterie groups

  • Rabbitohs Business Chamber networking platform (events, e-Newsletter)

  • Corporate Hospitality experiences (Match day, Club events, Major Events)

  • Major Event Partnerships (Season Launch, Red & Green Ball)

  • Inner Sanctum Experiences

  • Direct Sales Club Resource (In-house Commercial Development Manager to connect sponsors & unlock B2B opportunities)

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“While getting in front of an audience has never been easier, capturing their attention has never been harder”

The South Sydney Rabbitohs are in an envious position of having a sophisticated in-house digital team and are widely regarded as the digital industry leaders across Australian sport.

The Rabbitohs digital department specialise in delivering our commercial partners & sponsors with campaigns to a targeted audience; anywhere, anytime and on multiple devices. They deliver brands with:

  • Cut Through

  • Engagement

  • Passion

Rabbitohs digital consists of a suite of sophisticated digital solutions, including creative development & execution, turn-key digital campaigns, with savvy digital marketing capabilities. Rabbitohs social media highlights include:

  • Rabbitohs have the highest engagement rate per post on Facebook in Australian sport (likes/shares/comments) and there are no other NRL clubs in the top 5

  • Rabbitohs organic social rate for Facebook is 1.5%, the average rate for brands is 0.17%

  • Rabbitohs Instagram engagement rate is 5.3%, almost twice the average, and highly paid influencers such as Kim Kardashian have only ever achieved 2.79%

Rabbitohs web data highlights include:

  • Rabbitohs average 4 sessions per user, per day. Industry average is 1.4, putting Rabbitohs in the top 5% of all sites (source: LittleData.io)

  • Rabbitohs average session duration is 3mins and 42secs, or 222 seconds. This is 40% better than the sport industry average & 60% better than the news average

  • Rabbitohs bounce rate is 32.27%, the industry average for sport is 51.61% and news sites is 66.99%, i.e. when the Rabbitohs audience come to our site, they stick!

Through a consultative planning process, we bring our teams intimate understanding of the Rabbitohs audience, channels and experience in delivering digital campaigns to the forefront of campaign success.

There is a unique balance between maintaining the trust and respect of our audience and integrating our partners message, and doing so effectively offers huge rewards for partners who are able to capture a place in the hearts and minds of our audience.

The Audience

Over the past 5 years, the average Rabbitohs TV audience is 19.77 million viewers, which catapults the Club into the top 3 in Australian sport across all codes.

These passionate Rabbitohs fans are 6 x times more likely to support a brand that supports their Club (Futures Sport & Entertainment).

Connect with this highly engaged audience and use the South Sydney Rabbitohs as a platform to showcase your brand.

We invite you to come on a journey with the Red & Green family – ‘Get in Touch’ to request a call back from one of our partnership professionals today!

Contact Us to Find Out More

Our Corporate Sponsors