The South Sydney Rabbitohs are one of Australian sport’s most well-known and watched brands with a rich, proud history that spans over 110 years. Established in 1908 as a foundation Australian Rugby League club, the Rabbitohs have gone on to win a record high 21 NRL Premierships & are widely regarded as the ‘Pride of the League’.

The Club’s private ownership model of Russell Crowe & James Packer, means we must work smarter & harder for our commercial partners & sponsors, as there is no reliance on gaming revenue. Commercially, the Club offers a range of assets & programs that provide access to both Consumer and Business-to-Business markets:

Player Sponsorship

Club 17 Player Sponsorship Includes:

  • Company logo inclusion and announcement for the Tuesday Wayne Bennett team line-up.
  • Company logo inclusion and announcement in team line-up on the big screen for Rabbitohs home games
  • Company logo inclusion and announcement on the big screen when your sponsored player of the week scores a point at every Rabbitohs home games
  • Social Media posts on Rabbitohs platforms, including Twitter and Facebook throughout the season.
  • Invitations to the Season Launch function, Red & Green Ball & Business Connect Function
  • 1 x 2020 Signed NRL Jersey
  • 1 x un-catered outdoor corporate box (8 seats)


  • Player Apparel Branding (NRL, Women’s, Canterbury Cup and Pathways)
  • Feature Branding Opportunities: NRL Sleeves & NRL Back of Shorts
  • Digital (web advertising, video content integration, e-Newsletter, eDM)
  • Match Day Partnership (concourse activation, ground activation)
  • Signage (LED, In-Stadium)
  • Family Day & Open Training Sessions
  • Player Ambassadors & Money Can’t Buy Experiences


  • Access into the Club’s extensive corporate network & Coterie groups
  • Rabbitohs Business Chamber networking platform (events, e-Newsletter)
  • Corporate Hospitality experiences (Match day, Club events, Major Events)
  • Major Event Partnerships (Season Launch, Red & Green Ball)
  • Inner Sanctum Experiences
  • Direct Sales Club Resource (In-house Commercial Development Manager to connect sponsors & unlock B2B opportunities)


“While getting in front of an audience has never been easier, capturing their attention has never been harder”

The South Sydney Rabbitohs are in an envious position of having a sophisticated in-house digital team and are widely regarded as the digital industry leaders across Australian sport.

The Rabbitohs digital department specialise in delivering our commercial partners & sponsors with campaigns to a targeted audience; anywhere, anytime and on multiple devices. They deliver brands with:

  • Cut Through
  • Engagement
  • Passion

Rabbitohs digital consists of a suite of sophisticated digital solutions, including creative development & execution, turn-key digital campaigns, with savvy digital marketing capabilities. Rabbitohs social media highlights include:

  • Rabbitohs have the highest engagement rate per post on Facebook in Australian sport (likes/shares/comments) and there are no other NRL clubs in the top 5
  • Rabbitohs organic social rate for Facebook is 1.5%, the average rate for brands is 0.17%
  • Rabbitohs Instagram engagement rate is 5.3%, almost twice the average, and highly paid influencers such as Kim Kardashian have only ever achieved 2.79%

Rabbitohs web data highlights include:

  • Rabbitohs average 4 sessions per user, per day. Industry average is 1.4, putting Rabbitohs in the top 5% of all sites (source:
  • Rabbitohs average session duration is 3mins and 42secs, or 222 seconds. This is 40% better than the sport industry average & 60% better than the news average
  • Rabbitohs bounce rate is 32.27%, the industry average for sport is 51.61% and news sites is 66.99%, i.e. when the Rabbitohs audience come to our site, they stick!

Through a consultative planning process, we bring our teams intimate understanding of the Rabbitohs audience, channels and experience in delivering digital campaigns to the forefront of campaign success.

There is a unique balance between maintaining the trust and respect of our audience and integrating our partners message, and doing so effectively offers huge rewards for partners who are able to capture a place in the hearts and minds of our audience.


Over the past 5 years, the average Rabbitohs TV audience is 19.77 million viewers, which catapults the Club into the top 3 in Australian sport across all codes.

These passionate Rabbitohs fans are 6 x times more likely to support a brand that supports their Club (Futures Sport & Entertainment).

Connect with this highly engaged audience and use the South Sydney Rabbitohs as a platform to showcase your brand.

We invite you to come on a journey with the Red & Green family – ‘Press Here’ to request a call back from one of our partnership professionals today!