Club 17 - Player Sponsorship

The Rabbitohs Club 17 Player Sponsorship allows you to allign your brand to our players, week-in week-out. 

Each week your company logo is alligned to a Rabbitohs players through our weekly coaches team list video (Facebook and Website). 

On top of this, at all Rabbitohs Home Games your logo will be announced and displayed on our big screen pre-game and every time your player scores a point. 


•    Company logo inclusion and announcement on the big screen for Rabbitohs home games (pre-game and every time your player scores a point)
•    Listing as an official sponsor of the Rabbitohs
•    8 x invitations to a private un-catered outdoor box at all Rabbitohs Sydney home games (Accor stadium) - option to add catering $150pp
•    2 x invitations to a private tour of High Performance Centre at Heffron Park
•    2 x invitations to a private Rabbitohs coaching insights session
•    2 x invitations to the Rabbitohs season launch
•    2 x invitations to the Rabbitohs business connect
•    2 x invitations to the Rabbitohs corporate race day
•    2 x invitations to the Rabbitohs red & green ball




  • Player Apparel Branding (NRL, Women’s, Canterbury Cup and Pathways)
  • Feature Apparel Branding Opportunities
  • Digital (web advertising, video content integration, e-Newsletter, eDM)
  • Match Day Partnership (concourse activation, ground activation)
  • Signage (LED, In-Stadium)
  • Family Day & Open Training Sessions
  • Player Ambassadors & Money Can’t Buy Experiences



“While getting in front of an audience has never been easier, capturing their attention has never been harder”

The South Sydney Rabbitohs are in an envious position of having a sophisticated in-house digital team and are widely regarded as the digital industry leaders across Australian sport.

The Rabbitohs digital department specialise in delivering our commercial partners & sponsors with campaigns to a targeted audience; anywhere, anytime and on multiple devices. They deliver brands with:

  • Cut Through
  • Engagement
  • Passion

Rabbitohs digital consists of a suite of sophisticated digital solutions, including creative development & execution, turn-key digital campaigns, with savvy digital marketing capabilities. Rabbitohs social media highlights include:

  • Rabbitohs have the highest engagement rate per post on Facebook in Australian sport (likes/shares/comments) and there are no other NRL clubs in the top 5
  • Rabbitohs organic social rate for Facebook is 1.5%, the average rate for brands is 0.17%
  • Rabbitohs Instagram engagement rate is 5.3%, almost twice the average, and highly paid influencers such as Kim Kardashian have only ever achieved 2.79%

Rabbitohs web data highlights include:

  • Rabbitohs average 4 sessions per user, per day. Industry average is 1.4, putting Rabbitohs in the top 5% of all sites (source: LittleData.io)
  • Rabbitohs average session duration is 3mins and 42secs, or 222 seconds. This is 40% better than the sport industry average & 60% better than the news average
  • Rabbitohs bounce rate is 32.27%, the industry average for sport is 51.61% and news sites is 66.99%, i.e. when the Rabbitohs audience come to our site, they stick!

Through a consultative planning process, we bring our teams intimate understanding of the Rabbitohs audience, channels and experience in delivering digital campaigns to the forefront of campaign success.

There is a unique balance between maintaining the trust and respect of our audience and integrating our partners message, and doing so effectively offers huge rewards for partners who are able to capture a place in the hearts and minds of our audience.


The Audience

Over the past 5 years, the average Rabbitohs TV audience is 19.77 million viewers, which catapults the Club into the top 3 in Australian sport across all codes.

These passionate Rabbitohs fans are 6 x times more likely to support a brand that supports their Club (Futures Sport & Entertainment).

Connect with this highly engaged audience and use the South Sydney Rabbitohs as a platform to showcase your brand.

We invite you to come on a journey with the Red & Green family – ‘Get in Touch’ to request a call back from one of our partnership professionals today!