Upcoming Event: Grand Final Cruise

The Rabbitohs Brand

FanPhotos_Round2 - 94 (TRIM)

Reach one of the most engaged and loyal fan bases in the country to promote your brand and products through our Digital & Branding platforms.

The Rabbitohs have a captive audience outlined by some of the key figures below:

MEMBERSHIP

  • 32,725 members in 2016 – No.1 NSW Based NRL Membership
  • Membership Renewal rate of 80% – NRL Average 70%
  • 2017 Target of 35,000
  • 2020 Target of 42,000

FAN BASE

  • Database of 100,000 fans
  • Rabbitohs fans are 6 times more likely to support a sponsors brand (compared to average NRL fan)
  • Average attendance of 16,000 per game in 2016

TELEVISION

  • Average Channel 9 audience of 712,401 in 2016
  • Average Fox Sports audience of 229,644 in 2016
  • Cumulative TV audience of 16.9M in 2016

DIGITAL – WEBSITE

  • 143,000 unique browsers per month
  • 60,000 video views per month
  • 962,000 Page Impressions per month
  • Average session duration over 4 minutes

DIGITAL – SOCIAL

  • 431,000 Facebook fans – Up 6% in 2016
  • 92,000 Twitter followers – Up 25% in 2016
  • 124,000 Instagram followers – Up 40% in 2016
  • 1,750 Estimated average views per SnapChat post  – NEW IN 2016!

Sources: Repucom 2015 Fan Research, 2016 Omniture website analytics, 2016 Ooyala Video Reporting

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